HMG has arrived!

Here's a look at the brand that made Spotlight for December 2008.

HMG - Home Made Goods

Backdrop.

HMG has roots from the Bay Area, but San Antonio, Texas is home. When the founders settled in, they immediately had visions of contributing to the street culture. They quickly realized that San Antonio was different than Californa in more ways than one. HMG made it a point to connect with the local shoe heads and subculture proponents, making it clear that HMG wanted to join the local family without the snobby "you guys are years behind Cali" attitude. What they found was a core group of people who love and live the same subculture they did.

HMG takes their latch-key Cali kid roots, old school hip-hop upbringing, otaku transportation culture, street fashion love and pours it all into their artistic expressions. These are 'keys' to what HMG is and everyone has keys. Every line and every design has a message that reflects HMG personality.

HMG is an avenue of artistically expressing what's real not only in the lives that make HMG possible, but ours as well. Unlike some brands out there, HMG has a deep faith in Jesus and what He has done and continues to do in their lives. Their designs may not connect with everyone, but each product is an expression of an inward reality.

I've had the opportunity to talk with Ken, one of the founders of HMG and if he is an indication of what HMG is to be, then I can confidently say that HMG will be a humble, true to their roots and successful brand. I am definitely keeping my eye on this brand. You should too!

For more information, please visit HMG.

Shadow Conspiracy 2008 Fall line

Sup_?!

Although I have a long list of brands I love and support, there are only a handful of brands that I currently and truly really like right now. And Shadow Conspiracy makes that handful. I ran across this brand browsing for bike parts and skulls on Google. I checked their site out and instantaneously I loved what their whole design. I got in touch with the Creative Director - Ronnie B. to find out more about the brand. A few talks through email and I quickly learned that Ronnie was one cool guy who's mission with the brand was inline with what I like - Simple, direct, creative and unique. So, with that in mind I give you a peak into Shadow Conspiracy's 2008 Fall line. Check their website on how and where to purchase their gear. I'm really diggin' the new Fall line as it really reflects on what's going on in this world today. Hits stores next week.

Drop a message to Ronnie and share your thoughts on Shadow - ron@sparkysdistribution.com.

This month's spotlight - Premier!

Every month I will showcase either a boutique or brand as part of my Monthly Spotlight. This month's spotlight goes to Premier in San Jose, CA. Premier opened its doors on November 24th, 2006 and has since then grown to become one of the South Bay's destination spot for sneakers and clothing. You'll find merchandise from brands like Nike, adidas, 10 Deep, Rock Smith, Hellz Bellz and Alife to name a few. Premier's location is prime as it is conveniently located less than a mile away from Santana Row, Valley Fair Mall and the 880 and 680 freeways. A plus for me is that it's just a 5 minute drive down Stevens Creek. If you're ever in the area then take my word, visit Premier and tell them JAYMATIK sent ya'. Cool store. Cool people.

For more information, please visit www.premierboutique.com

Aaron, Thanks again for the tees and your support!